About Us

CorePRO Insurance’s mission is to bring outstanding options to professionals seeking insurance both for their business and personal assets. CorePRO was inspired by the longstanding requests of clients from its sister company, MedMal Direct Insurance Company. They thoroughly enjoyed the service MedMal Direct provided on their Medical Professional Liability Insurance and inquired about other lines such as BOP, Workers’ Compensation, EPL, and often times, their personal lines as well. In 2015, CorePRO acquired a Jacksonville, FL agency, Hatcher & Associates, Insurance. The CorePRO team has more than 50 years of experience protecting clients’ businesses and other valued assets.

Our Team

Susan Payne

Assistant Vice President

With 15+ years in the insurance industry, Susan has spent most of her career specializing in medical malpractice and commercial liability for physicians and medical practices.  In June of 2015, Susan was directly involved with forming CorePRO Insurance, LLC where she holds the position of Assistant Vice President.

Susan was born and raised in Jacksonville Florida, has two children, and is an avid runner in her spare time.


Team Member

Dan Howell

Assistant Vice President

Dan joined CorePRO having spent the last four years with Baldwin Krystyn Sherman Partners in Tampa. Dan brings an expertise in physician groups and healthcare providers having been an integral part of the Healthcare Practice Group at BKS. He draws on his industry knowledge from 10 years as a senior marketing executive with Tampa Bay Imaging, where he fueled the company’s impressive growth with his stewardship of many of its most profitable clients. This unique perspective helps Dan assist physicians and healthcare providers navigate the unique and specialized risk they face in a constantly evolving marketplace.  Dan has a bachelor’s degree from Furman University and an MBA from the University of South Florida. For the past decade, Dan has been a mentor with Big Brothers/Big Sisters of Pinellas and currently serves on their Pinellas Leadership Council. Dan is also a member of Espiritu Santo Catholic Church in Safety Harbor. He relishes his time with his wife and two young kids and enjoys sports and cooking.